Client: Rosenthal
Outcome: Branded Stock™ library with 674 photos and videos
Duration: 20 days
The assignment
Rosenthal is one of Germany’s most renowned porcelain manufacturers. They trusted Cherrydeck once again to create an elevated visual library for three of their most iconic collections: TAC, Suomi, and Moon.
The brand wanted high-end photography and video content that showcased each collection. The visuals needed to reflect Rosenthal’s design philosophy: clean, minimalistic, elegant, and product-oriented, while highlighting form, craftsmanship, and material quality.
The brief required table arrangements set in kitchen or dining interiors, styled with minimal decoration and only small food accents. The focus had to remain on the porcelain itself through clean lines, subtle contrasts, and refined styling choices.
The process
Rosenthal submitted their Branded Stock™ brief along with inspiration references and clear guidance on mood, color accuracy, and styling choices.
Cherrydeck then took care of finding the right photographers for the assignment who could deliver the calm, design-focused aesthetic the brand expected.
All left to do for the brand was to send out their products to our curated talent. Our creators shot their collections according to their needs, with elegant, minimal composition, true tones, and beautiful table settings. Hand models were also included.
The results
Shortly after production, Rosenthal received a cohesive content library showcasing their homeware. The visuals highlighted the character of each collection through clean environments and thoughtful styling.
Through Cherrydeck Branded Stock™, Rosenthal was able to easily select, license, and use their preferred assets, while maintaining access to the full library for future campaigns.
The result was a polished, design-driven visual universe aligned with the brand’s legacy of craftsmanship and modernity.
You can already spot some of their Branded Stock™ shots in Rosenthal’s Instagram!
Sounds interesting? Cherrydeck Branded Stock™ works for nearly every industry within consumer brands: skincare, pet products, home electronics, food, fitness and more. Visit our Branded Stock™ for Homeware Products page for more examples like Rosenthal!
Interested in creating your own custom stock library with your products? Submit a brief to let us know what you need! Alternatively, you can schedule a call with our team to know more about what Branded Stock™ can do for your brand.
Photography by Maike Piorr, Sandra Ramos Casasampera and Chelsea Cretu.
